Thursday, October 31, 2019

Case study (quize) Essay Example | Topics and Well Written Essays - 750 words

Case study (quize) - Essay Example Hong Kong is concerned, people are not just hurry to possess a product, but rather they seek the epistemic benefits from new Apple’s variant iPhone. Epistemic benefit refers to a benefit customers seek to acquire from a product’s capacity to satisfy his their curiosity, novelty and to meet a desire for newer knowledge. People rushing in Hong Kong to get Apple’s iPhone show severe propensity to adopt new product which is designed and implemented sophisticated technology (Piller and Tseng, 2010, p. 167). Suppose, if any one out of these people came to meet their need for enjoyment with Apple’s iPhone 4S, it can rather be viewed as Hedonic benefit. As compared to the competition, the benefit doesn’t seem to be unique. When new technology or highly differentiated product comes to market, it is quite common that customers show curiosity to obtain one. A unique value or unique benefit is a set of benefits or values that the company promises to deliver to the consumers to satisfy their needs (Armstrong and Kotler, 2005, p. 12). For Apple’s newly launched iPhone 4S, the unique value propositions and unique benefits may include its sophisticated technology, advanced user-friendly interface etc. What motivated customers to rush in to an Apple’s IFC store in Hong Kong was the curiosity to possess the new variant of Apple phone and therefore this benefit is not a unique one. Apart from Apple brand fanatic customers who lined up in the rushing queue, there were others who thought to make profits by reselling iPhones to more demanded customers in other areas anticipating higher demands for the same from customers. Unique values and core competencies that the company offered to customers are more seemingly to attract wider numbers of customers and that was the reason why people were eager to obtain more pieces of iPhones such as 300. Core competencies are part of value chain that make a unique and value-added contribution to the business. As Kerin, Hartley and

Tuesday, October 29, 2019

Blood Brothers Theatre Review Essay Example for Free

Blood Brothers Theatre Review Essay We visited the Phoenix Theatre on the fourth of October and when we the play started I was drawn to the actual setting of the stage; firstly contrast in the set and how it represented the two side’s class divide. Mrs Johnstone’s huge family all cramped up in the small, crumbling, graffiti covered terraced council housing with the rest of the workers and Mrs Lyon’s large elegant suburban detached house with is wrought iron street lamp and large windows and also with the interior of the houses only the kitchen of Mrs Johnstone’s house is shown overflowing with cooking utensils and laundry and other domestic trivialities but not a chair in sight which means Mrs Johnstone is always either shown standing up or sitting on the step whereas Mrs Lyons living room is shown with its tasteful decorating, art deco lamps, corner pillars and a large sofa in the middle where she is often shown sitting on offering another contrast between her and Mrs Johnstone. Another feature of the setting I particularly enjoyed was the raked stage which allowed better levels for the actors the stage is heavily raked, meaning that a lot of the action is easy to see from all over the house. The set is simple and remains stationary, creating a focused performance space and emphasised certain scenes like when Mrs Lyons suggested Mrs Johnstone give her one of the twins she upstaged Mrs Johnstone who had to turn to respond and also allows for multiple scenes such as when Mrs Lyons revealed Eddie and Linda’s ‘affair’ she turned Micky to face upstage where Eddie and Linda are walking together, which emphasises the cross cutting of that scene and another feature of the raked stage is that it simply allowed a better view of the Performance for the audience. The Play began with a frozen image of the dead twins seen through a red gauze curtain and the narrator gives the lines he is to repeat at the end This use of Dramatic Irony means you sympathise more with the characters knowing the fate that awaits them and it is also a very dramatic way to begin the show immediately drawing you in making ask questions which of course are answered throughout the duration of the play. The dramatic irony also makes you play closer attention to the play as you are compelled to see how the situation could have been avoided and it is shown through foreshadowing that all that would happen was set in stone from when a seven year old micky pretended to shoot a seven year old Eddie to when a seventeen year old Sammy pulled a knife out on the bus. These glimpses into their future might have been missed if you weren’t completely Hooked on the play and so the use of framing and dramatic irony means you were absorbed in the play completely. The costume in the play is a strong representation of the social status of the characters and so everything about Eddie and Mickey’s clothes represents key parts of their life and how they have added to their character as their costumes are a large representative of the whole nature versus nurture theme of the play. Eddie as a seven year old wears very neatly pressed v neck sweater over an immaculately white shirt and short trousers whereas mickey was wearing a jumper so ragged and dirty its quite hard to determine what colour it is, it’s full of holes and stretches to well over his knees indicating it is most likely a hand me down. The contrast in the childhood upbringing of the two characters is apparent in their clothing, the closest Eddie has ever come to second hand clothes is when he meets mickey on the other hand mickey has probably grown up with his siblings old clothes and toys et cetera. The adolescent Mickey wears fashionable denim and leather. Which shows him at what was the peak of his life, the happiest his is to be in the play. The adolescent Eddie wears a very smart school uniform The adult Mickey again wears a baggy jumper. However this is when he is dominated by medicine. His clothing also illustrates the loss of that huge childhood energy he had at the beginning of the play. It is hard to determine what purpose the narrator serves. On stage he appears dressed in a smart black suit –reminiscent of funeral garb so sort of fore shadowing but the costume his gives him a neutral status, as we cannot identify anything about his character. It gives him a sense of anonymity throughout the show, and the fact that the other characters do not acknowledge him gives him a ghostlike quality except when he takes a picture of. His main role throughout the show is to act as a constant reminder to us of the Brothers’ tragic fate – exemplified in the musical number ‘Shoes upon the Table’, which is repeated Throughout both acts of the show. It is also notable that as the show commences with the scene of The finale, his attire is like that of somebody who is attending a funeral – and it seems that he is dressed for such an occasion throughout the entire play. The characters seem to look through him or just avoid him until Linda asks h im to take their photograph and it seems as soon as she does this their lives begin to go wrong, coincidence or were their lives touched by evil The use of sound is possibly the most powerful dramatic medium used in the play; the songs are extremely well written fit immaculately with the themes of the play and the lyrics and melody are re used throughout the play. Music was used to draw emotion from the audience. It also helped to move along the action and always conveyed a theme, message or feeling. Echo was also used in parts of songs. However it was recorded and therefore gave a very surreal and artificial effect. The music and lighting combined at the beginning of the play to create both a DRAMATIC EFFECT and a SAD ATMOSPHERE which worked very well to draw you in. The use of the orchestra collaborated well with the songs. The gunshot at the end of the play worked well as it shocked the audience despite them knowing the ending. There was a great contrast in lighting between the countryside and the city. In the countryside it was bright and the scenery consisted of typical green rolling hills and a crystal blue sky. However in the city the lighting was much darker and the scenery consisted buildings. When the front door of Mrs Johnstone house opened light flooded on to the stage. The purpose of this was to generate the idea of presence of Mrs Johnstone and her children living inside the house. The stage was lit up with a red light at the beginning of the end. This was used as an indicator of the bloodshed to follow. A red light also appeared when Mrs Lyons came on to the stage. This illustrated her madness and guilt stricken conscious. This was also done by the use of blackouts. A blue light appeared at the end when the narrator came on to the stage and sang. To illustrate the madness of Mrs Lyons in song flashing lights came on. This made the audience feel uneasy and uncomfortable with the character of Mrs Lyons.

Saturday, October 26, 2019

Responsibility for Health in New Zealand

Responsibility for Health in New Zealand The government has an important role in promoting health care, thus, the people are so lucky for being a citizen of New Zealand. Health is number one priority so the society has a continuing research to be able to provide the best health care to all the New Zealanders. Responsibility for health The responsibility for good health is a give and take process. It is a collaborative procedure between the New Zealanders and the society they belong. The people should broaden their minds about health care so as to avoid any kind of illness which will endanger their lives. Many of the citizens in New Zealand ask for medical assistance in order to make them well. That is one of the reasons why the government provides education for safe sex, urban planning, drug addiction, among others. The country has a public health institution that will advise those sick people not to be in contact with healthy individual to avoid contamination and spread of diseases. Every individual has its own way of taking care of their own health. One factor for this is their lifestyle. The New Zealanders have different lifestyle and so different illness or diseases contribute to the problem of health care in the country. It is true that everyone takes care of his health but the society has his on share to give medication to the people. Many are not well informed of the consequences of their daily routine or lifestyle, like the effect of smoking both to the smoker and the people around him, of not eating a well-balanced meal even the effect on the body of those who always work on a graveyard shift. The society got a responsibility over the health of every individual. And so proper dissemination of prevention of illness and promote good health should be done by the society particularly the government to help individual take care of themselves. There are many factors affecting the health of an individual like pollution, drug addiction, sanitation, food, water, health awareness and the spread of communicable diseases. The government have a thorough research on the prevention of diseases because the society believes that it would be easier for the individual to know what they should do to prevent diseases in order to lessen the pains and suffering on the part of the patient. All the people in New Zealand will be benefited, not only the sick ones. The urban planning is a nice strategy of the government to promote health care to the citizenry. Here, the people are given the options to have healthy choices for transportation and to avoid means of transportation that would be detrimental to his or her health. In urban planning, people likewise shall have a good recreation centers where they could engage in sport activities or do any of their preferred recreational activities. In addition, a good planning shall likewise provide the population of the work or job they would engage in that would not endanger their health. As what was said earlier, that it is a collaborative process, the people should be responsible of their own respective health and pay for their own health care. The responsibility of the society is to maintain and promote good health to every citizen and to provide financial support for the health maintenance in the country. Everyone knows that personal responsibility contributes much for a better health care. The p eople especially in the rural areas should be well informed on personal hygiene and the importance of cleanliness of the environment. Sanitation and cleanliness are great factors for a sound mind and body. The physical environment is also a contributory for good health. The government agencies prohibits any acts of pollution affecting the health of people. Pollution affects the lungs especially for the most vulnerable ones, the young kids and the old ones. Food is one of the needs of the body that everyone should know the right kind of food in order to have a healthy body. The government with the help of all health care providers shall see to it that healthy foods should be made available all the time so as to prevent the high rate of diseases related to diet and food intake in the country. To achieve this, people should be informed of the good effects of eating healthy foods and to discourage people to eat unhealthy foods. In view of this, all efforts of the government to promote health and improve health care, the people must be responsive and to take responsibility to take care of their own health. Health care is a global priority because all citizens in the society are after their health. Health institutions in New Zealand shall give special attention to health care for the benefit of all its people. Education and training Policy on education and training play a very vital role in the prevention and cure of illness and diseases. The policy on these must be prioritized to ensure achievement of a health society. The society and the family have their own respective roles to achieve the balance for health care insofar as education and training are concerned. The society includes among others, the government. The government should take a lead in educating and disseminating information pertaining to health care. It must set laws and rules which the population shall obey and abide. As the government enforces its laws, it must have programs that are acceptable and applicable to any type of sectors of the society. This would help the people to adapt easily and apply in their respective families and ultimately becomes routinary. All of this endeavour of the government must be supported by the private sectors. Extensive education, training and re-training by the government are futile without the cooperation of people. Everyone must be receptive with the laws and rules set by the government. It is the people that would transcribe the law into policy. Families, which are the basic unit of the society, have the greatest responsibility in the achievement of the goal. Each member has a responsibility to teach the whole family one way or another. Other members of the society that could be influential to these would be the schools, health care providers and the church. Upon the enforcement of the laws and cooperation of everybody, there shall be changed in the behaviour of the individual and eventually of the society and country to achieve such balance. Business regulations combining work and care giving As part of the implementation of the program of the government to achieve balance of responsibility for health care of the society and family, all work places must have regulations that combines work and care giving. Offices must have facilities that would allow employees to perform their duties as parents especially for their needy children. A common example of this is breastfeeding areas for nursing mothers. The office shall have a private place to allow nursing mothers to express milk for their newly born babies. Practices like this would encourage mothers to breastfeed their babies and providing them breastmilk, which are far more beneficial for the newborn babies than any other commercially prepared milk, thus, promoting good health. Strict implementation of such policies likewise needs the cooperation and involvement of everybody to help achieve the balance of responsibility for health care between society and family. Tax benefits and payments to caregivers In order to encourage all caregivers to provide a quality healthcare and to entice people to pursue a career as caregivers, there should be a good and steady tax benefits and payments for caregivers as one of their incentives. The government shall take a lead role for the implemention of this. The private sector shall only apply such rule if there is a strong political will. Once these policy intervention solutions mentioned above are established, we could be assured of the achievement of an equal responsibility for health care between the society and family. Conclusion Taking care of oneself, help of the government and the care of the caregivers is a collaborative way of having a healthy individual in the society. If everyone help each other and not blaming is a very wise thing to do. We cannot control or change the so many factor of contributing to bad health but if we do our part in making our community a healthy one then we should accept and take responsibility that we are liable to our own health and everyones health.

Friday, October 25, 2019

Graduation Speech: I Am Stronger in the Lord :: Graduation Speech, Commencement Address

As I come to this place in my life I cannot help but think about Lincoln's Farewell Address at Springfield. In many ways it parallels my feelings in graduating from Gilmore Christian School. This is from President Lincoln's address written Feb. 11, 1861: "No one, not in my situation, can appreciate my feelings of sadness at this parting. To this place, and the kindness of these people, I owe everything. Here I have lived a quarter of a century, and have passed from young to an old man. Here my children have been born and one is buried. I now leave, not knowing when or whether ever I may return, with a task before me greater than that which rested upon Washington. Without the assistance of the Divine being whoever attended him, I cannot succeed. With that assistance, I cannot fail. Trusting in Him who can go with me, and remain with you, and be everywhere for good, let us confidently hope that all will be bell. To His care commending you, as I hope in your prayers you will commend me, I bid you an affectionate farewell." Being the only senior at ACS this year has proved to be difficult. It's had ups and downs. But in the end it was all worth it. ACS has given me something no other school would offer: their love and interested in me and my well-being. I am convinced, if they had not had faith in me, I would not be standing here in this place of honor. This past year, more than any before, I have grown closer to and stronger in the Lord. I would like to take this time to thank my family, friends and teachers: Mom, thank you for everything. You have done so much for me in the past 18 years of my life, I don't know where to start. Thank you for loving me through the thick and thin of it all. Mrs. Graber, thank you for not losing hope in me when you probably should have, and most of all thank you for believing in me. It helped so incredibly much. Mrs. Schultz, thank you for your council. Without it I wouldn't have made it past 11th grade. It has been an honor to have you as a teacher for the past three years. Mr. Murray, first of all, thank you for coming to teach here at Gilmore Christian School.

Wednesday, October 23, 2019

Environmental Problems in Prenatal Development Essay

Abstract For my research topic, I chose environmental problems in prenatal development. I chose this topic because I have a great interest in prenatal development and the care the mother provides that will negatively affect the fetus while it is still developing. Learning about the problems that occur will be an enormous advantage with my future career in nursing. Throughout my research, I hope to discover what the symptoms, of environmental influences, a fetus can contract during development. During prenatal development there are so many problems that you cannot even count them. There are two types of problems in development, genetic and environmental. The environmental problems are caused by the care the mother provides for her unborn child. Whatever the mother puts her body through, she puts her child through. Teratogens are drugs or other substances that are capable of restricting the development of a fetus, causing birth defects. Although the embryo is sensitive during all stages, there are more critical time periods when the fetus is more susceptible to the defects. During these critical periods, there are three major environmental problems that affect the fetus, which can cause birth defects, by the mother’s use of drugs, diseases, and mental and physical health. There are three major teratogens that affect the fetus in development; one is by the mother’s use of drugs. There are many mothers throughout the world use and abuse prescription, legal and il legal drugs. The use of prescription drugs can be just as dangerous as illegal drugs. Some mothers need to take prescribed drugs for their own health problems. Women who have seizures must take anticonvulsants to stop the seizures from occurring. The seizures the pregnant mother has can cause just as much damage than the drugs they are taking (Boyd and Bee, 2009, p. 72). Pregnant women taking Trimethadione for their seizures can cause the fetus to obtain many progressive defects such as eyebrows shaped like a V, cleft lip, cleft palate, and having delays in their development (Slater and Lewis, 2006, p. 9). Another drug pregnant mothers might be prescribed for would be blood thinners, because of possible blood clots, to prevent heart attacks or strokes (DirectGov, 2010). An expecting mother who has been taking Warfarin to slow down blood clots should assume that her child can be born with mental retardation and an unusually small head, known as microcephaly (Slater and Lewis, 2006, p. 9). Certain infants with microcephaly develop normally and have the intellect as an ordinary child. Typically, infants with microcephaly possibly can have facial distortions, mental retardation, deferred motor skills, hyperactivity, dwarfism, seizures, difficulty with balancing and coordination, and other neurological irregularities (DirectGov, 2010). Every mother experiences fatigue and nausea. Decades ago, doctors would prescribe Thalidomide, a sedative, to treat the fatigue and nausea. After these mothers gave birth, doctors have detected that the Thalidomide has many defects on the fetus. Infants were born with only half developed or absent arms or legs (Mayo Clinic Staff, 2010 p. 1). Antibiotics are normally safe to take when consulted with a doctor. Pregnant women take antibiotics for certain types of infections. One often prescribed antibiotic to pregnant women is Tetracycline which can cause damage to the infant such as yellowing or graying of the teeth. It also can be passed through breast milk and if the child infant drinks the milk, there will be a chance they might affect the growth of bones and teeth (Cerner Multum, 2009). Despite the abuse of prescription drugs, there is also the use of legal drugs. There are many women who are pregnant and smoking. The use of nicotine during pregnancy will cause a few deficiencies in the infant’s development. Nicotine users may have the chance to have an ectopic pregnancy, where the baby connects to the fallopian tubes instead of the uterus. This could result in a miscarriage. Mothers who smoke, throughout the entire pregnancy, can give birth to a stillborn or child with low birth weight (Bucher, 2010). The long term effects on children, whose mothers smoked during pregnancy, could develop attention deficit hyperactivity disorder (Boyd & Bee, 2009, p. 74). Attention deficit hyperactivity disorder (ADHD) is a disorder that causes absent- mindedness and spontaneity (ADAM, 2011). Another illegal drug that is very highly abused in pregnancy is alcohol. Mothers who are heavy drinkers or alcoholics are highly likely to give birth to infants with fetal alcohol syndrome (FAS). Fetal alcohol syndrome is a problem with mental and physical growth that occurs when the mother abuses alcohol during pregnancy. Infants with fetal alcohol syndrome have many symptoms. They include stunted growth before and after birth, reduced muscle usage and dexterity, deferred mental and physical development, possible mental retardation and heart weaknesses including ventricular septal defect and atrial septal defect (Adam, 2011). These children will also have very distinctive facials features that stand out. Infants will typically have smaller heads, a flattened nose with a big space between the nose and mouth, narrow eyes and small upper jaw Depending on the period in pregnancy, alcohol might cause a miscarriage and premature birth (Boyd & Bee, 2009, p.74). Along with prescription and legal drugs, illegal drugs are especially dangerous during the course of pregnancy. So many people become addicted to drugs and have a hard time getting clean. Expecting mothers who are hooked on any type of illegal drug can be incredibly damaging to the infant. Marijuana is the most common manipulated illegal drug. Infants born to mothers that are marijuana users have more trouble concentrating, problems sleeping, and a short term memory (Boyd & Bee, 2009, p. 73). Additional drugs that are mistreated are heroin and methadone. Mothers addicted to these two drugs will have babies addicted to them as well and are at possible risk of miscarriage, premature birth and preterm death (Boyd & Bee, 2009, p. 73). The symptoms of the heroin addicted infants are underprivileged growth, premature birth and stillbirth (March of Dimes Foundation, 2011). After birth, these addicted babies go into withdrawal and suffer from bad temper, intense shuddering, vomiting, seizures and sleep complications (Boyd & Bee, 2009, p.73). Babies who are addicted to methadone have almost similar symptoms to those addicted to heroin. The difference is that methadone addicted infants have a higher birth weight compared to infants addicted to heroin. Methadone babies are comforted more easily then heroin babies (March of Dime Foundation, 2011). A drug also abused by expectant mothers is cocaine. Cocaine can be in two formations, both powder form or crack; they equally have the same effects on babies. Many problems of cocaine use during pregnancy are exceedingly threatening. These problems include placenta problems, such as, placental abruption which is when the placenta pulls away from the uterus prior labor starts. When this happens, there could be an exceeding amount of bleeding; the baby may be deprived of oxygen and a proper blood flow. The symptoms after birth can be harsh for the infants, for instance, they experience jumpiness, irritability, and are very easily frightened. These infants cry often because they have trouble finding comfort with their mothers or caregivers. Luckily for these babies, they usually do not experience these symptoms through their entire life, normally just first month of life (March of Dimes, 2011). Besides the issues that are caused by pregnant mothers drug use, there are many complications with the mother’s diseases. There are three different types of infections that could be passed down from mother to child, congenital infections, perinatal infections, and postnatal infections. Congenital infections are passed through the placenta and infect embryo. These infections include toxoplasmosis, syphilis, hepatitis B, Coxsackie virus, Epstein virus, chickenpox virus, human parvovirus, Rubella, Herpes virus, and Cytomegalovirus (Koo, 2009). Rubella is also known as the German measles and expecting mothers can pass this down to her infant in utero. Symptoms the fetus may develop are cataracts, hearing loss, and heart defects. CMV, also known as Cytomegalovirus, is a sexually transmitted disease and is a type of herpes virus. Having this disease while pregnant can be severe to the fetus’ life and cause eye, ear and brain defects in the early stages of prenatal development (Boyd & Bee, 2009, p. 74). Infants who developed CMV after birth are less likely to have harsh symptoms then those developed in utero. Those symptoms are vision and hearing loss and possible cognitive learning disabilities (Koo, 2009). Herpes is another congenital infection that can be extremely harmful in the development of the fetus. Mothers infected with herpes can pass down to her child many unpleasant symptoms. The significant symptoms include eye diseases, callous brain damage and skin lacerations (Koo, 2009). Substantial symptoms of herpes include seizures, neurological complications, microcephaly and microophthalmia. Microophthalmia is an eye abnormality that occurs before birth. This condition makes both eyes smaller than an average child and in some individuals their eyes may be nonexistent connected with blindness (Slater & Lewis, 2006, p. 9). The perinatal infections, also known as the infection that happens in labor and delivery, take place in the birth canal while the baby is in the process of being born. Many of these infections are sexually transmitted diseases such as CMV, gonorrhea, chlamydia, herpes, HPV (genital warts), and group B streptococci. Mothers with gonorrhea giving birth to their child will distribute the infection to her child. The main symptom the infant could experience is difficulties with the eyes and possibly goes blind. The mother can encounter complications including miscarriage, early labor and likelihood of obtaining HIV (Baby Center Advisory Board, 2007, p. 1). Chlamydia is the most common sexually transmitted infection in the world. Mothers with this disease are capable of passing the disease to her child through delivery. When delivering the child vaginally, the infant could contract serious eye infections. Infants exposed to chlamydia also have the possibility of acquiring pneumonia. Fortunately, if treated properly children will usually do well and have a suitable recovery. If mothers receive treatment before delivery there would be a greater chance of the infant not obtaining the infection altogether (Baby Center Advisory Board, 2012). Expecting mothers with HPV do not really transfer the infection to their infants but if it is transferred, the baby’s system will normally disperse it from their bodies. However, women with genital warts may transfer this virus to their child and can be extremely life- threatening. These infants infected with genital warts form warts in their throat causing respiratory papillomatosis. The children with respiratory papillomatosis must receive laser treatment to stop the warts from multiplying and obstructing the child’s airway. Doctors say that the women with HPV can deliver their children safely with little or no complications (WebMD, 2012, p. 1-2). Along with congenital and perinatal infections, postnatal infections are also particularly hazardous. Postnatal infections are caused after birth and are usually spread through breastfeeding. These infections include CMV, HIV, and group B streptococci. HIV can also be transmitted congenital and perinatal but HIV can be transferred postnatal via breastfeeding (Stewart, 2012). Babies who obtain this virus normally become sick within the first two years of their life. This illness will decline the infant’s immune system which makes them easily susceptible to getting other virus than the average baby (Boyd & Bee, 2009, p. 74-75). Another illness that infants attain after birth is group B streptococci (GBS). Group B strep is bacteria found in a woman’s vagina. GBS is transferred to infants after birth with symptoms of issues with the respiratory system, and erratic cardio problems. These babies may also have severe digestive tract problems. Along with these issues, the most familiar complications involve sepsis, an increasing amount of bacteria in the bloodstream, pneumonia, and meningitis, a bacterial infection of membranes concealing the brain and spinal cord. Group B streptococci usually will occur earlier than later after the delivery and have fewer problems if it appears later (American Pregnancy Association, 2011). There are many problems affecting the fetus that arise from the mother’s mental and physical health throughout her pregnancy. The age of the mother can make an immense difference in child birth. Mothers over the age of thirty five can have many complications to her health and child’s health. Women who push back pregnancy to later in life have the risks of developing gestational diabetes, infertility, possible miscarriage, early labor and extensive bleeding during labor. High blood pressure and chronic illnesses are also potential threats in older mothers (Baby Center Medical Advisory Board, 2012). These infants have a chance of developing chromosomal defects, cardiac abnormalities and growth retardation (Boyd & Bee, 2009). On the other hand, teenage pregnancy has just as many risks as women over thirty five. Teenage girls who are pregnant sometimes do not receive proper prenatal care, which can lead to issues in the fetus’ development. Pregnant teens can also experience high blood pressure which could result in preterm labor. Preterm labor may cause infants to have cognitive, respiratory and other physical complications. Teens that go into preterm have a chance of low birth weight infants that might not be fully developed. Teenagers are highly likely to obtain STD’s and pass them to their infants during delivery which can be vital in their growth and development. Young mothers are potential victims for postpartum depression, making them feel alone, isolated and feeling like no one is there for them (Nihira, 2010, p.1-2). Along with age, other maternal influences affect the fetus such as emotions and ill mothers who go through radiation for medical purposes. Pregnancy can mess with women’s emotions tremendously. Mothers who are really stressed or have anxiety might have troubles eating properly and may be prone to viruses which can cause the infant to be born with low birth weight. Children born to really distraught mothers will usually develop slower than the average child (Boyd & Bee, 2009, p. 77). Pregnant women with an inconsistent metabolism could have heavier infants and are more likely to have problems early in development (Slater & Lewis, 2006, p. 9). Women with certain medical problems may need to go for radiation although they are pregnant. Radiation while pregnant can affect the fetus by killing the cells in its body, injuring the chromosomes, and retarding the mental and physical growth (Brent, 2011). Despite all of these developmental problems each infant goes through, the illness and defects can be somewhat prevented if treated early in the pregnancy. Each woman should think twice about what they put through their bodies when expecting a baby. Environmental problems are life threatening and women need to consult with their doctors immediately to lessen the risk of their child developing any symptoms. There are critical periods when the fetus is the most vulnerable to these environmental influences. Even though there are critical periods, the mother’s use of drugs, diseases, and mental and physical health are very serious through the entire pregnancy. Bibliography Adam Medical Encyclopedia. 2011. Fetal Alcohol Syndrome. Retrieved from: http://www.ncbi.nlm.nih.gov/pubmedhealth/PMH0001909/ Adam Medical Encyclopedia. 2011. Attention Deficit Hyperactivity Disorder (ADHD). Retrieved from: http://www.ncbi.nlm.nih.gov/pubmedhealth/PMH0002518/ American Pregnancy Association. 2011. Group B Strep Infection: GBS. Retrieved from: http://www.americanpregnancy.org/pregnancycomplications/groupbstrepinfection.html Baby Center Advisory Board. 2010. Chlamydia during Pregnancy. Retrieved from http://www.babycenter.com/0_chlamydia-during-pregnancy_1427376.bc Baby Center Advisory Board. 2007. Gonorrhea during Pregnancy. Retrieved from: http://www.babycenter.com/0_gonorrhea-during-pregnancy_1427382.bc?page=1 Bee, H & Boyd, D. 2009. Fifth Edition Lifespan Development. Boston: Pearson Education, Inc. Brent, Robert MD. 2011. Pregnancy and Radiation Exposure. Retrieved from: http://hps.org/hpspublications/articles/pregnancyandradiationexposureinfosheet.html Bucher, Jordan. 2010. The Effects of Drug Use During Pregnancy & Developmental Stages. Retrieved from: http://www.livestrong.com/article/254142-the-effects-of-drug-use-during-pregnancy-developmental-stages/ Cerner Multum. 2009. Tetracycline. Retrieved from: http://www.drugs.com/tetracycline.html Direct Gov. 2010. Anticoagulants, Warfarin. Retrieved from: http://www.nhs.uk/conditions/Anticoagulants-warfarin-/Pages/Introduction.aspx Government. 2012. Microcephaly. Retrieved from: http://www.medicinenet.com/microcephaly/article.htm Koo, Ingrid, Ph.D. 2009. Infectious Diseases During Pregnancy-Risks to Babies. Retrieved from: http://infectiousdiseases.about.com/od/kidsinfections/a/Congenital.htm March of Dimes Foundation. 2011. Illicit Drug use during Pregnancy. Retrieved from: http://www.marchofdimes.com/pregnancy/alcohol_illicitdrug.html Mayo Clinic Staff. 2010. Thalidomide: Research advances in cancer and other conditions. Retrieved from: http://www.mayoclinic.com/health/thalidomide/HQ01507 Net Industries. 2012. Prenatal Development- Prenatal Environmental Influences. Retrieved from: Prenatal Development – Prenatal Environmental Influences Nihira, Mikio A. 2010. Teen Pregnancy: Medical Risks and Realities. Retrieved from: http://www.webmd.com/baby/teen-pregnancy-medical-risks-and-realities?page=2 Pierce, Martha. 2010. Pregnancy Risks After 35. Retrieved form: http://www.parents.com/pregnancy/getting-pregnant/age-factor/pregnancy-risks-after-age-35/ Slater, A. and Lewis, M. 2006. Prenatal Development. Retrieved from: http://www.oup.com/uk/orc/bin/9780199283057/slater_chap03.pdf Stewart, Grace John. 2012. Prevention of HIV transmission through breastfeeding in resource-limited settings. Retrieved from: http://www.uptodate.com/contents/prevention-of-hiv-transmission-through-breastfeeding-in-resource-limited-settings WebMD. 2012. HPV and Pregnancy. Retrieved from: http://www.webmd.com/sexual-conditions/hpv-pregnancy

Tuesday, October 22, 2019

Mid term paper Essay Example

Mid term paper Essay Example Mid term paper Essay Mid term paper Essay PEPS to be bubbled means increase in PEPS required is 100%. DC = 2 means, 1% change in Sales brings 2% change in PEPS. Hence, to bring 100% increase in PEPS, sales need to increase by I. E. By RSI 215,000. C. By how much the Sales should be increased, if BIT is to be tripled ? Measure of leverage that links BIT with Sales is DOLL. DOLL is 1. 869 in this case. BIT change in Sales brings 1. 869 % change in PEPS. Hence, to bring 200% increase in PEPS, sales need to increase by 107% I. E. By RSI 890100. D. What would be the impact of increasing fixed cost proportion in cost structure of the firm on the operating leverage ? Show demonstration. And also show what would be the percentage increased required in sales to double the PEPS. [2+3] Fixed cost proportion in cost structure is linked with operating leverage. Higher the fixed cost proportion in cost structure, higher will be the operating leverage. Show one example of it. 9. Answer the followings: a) What are the factors to be taken into consideration by Finance Manager in order to maximize the wealth of shareholders ? Explain with examples. B) What is agency problem and agency cost ? What can be the ways to prevent agency costs in a profit making company ? Section C The question carries 25 marks. 10. As an investment advisor, you have been approached by a client called Peter for advice on his investment plan. He is 30 years old and has RSI. 300,OHO in his bank. He plans to work for 20 years and retire at the age of 50, so that he can pursue his hobbies and travel widely in his post-retirement period. His present salary is RSI. 600,000 per year. He expects his salary to increase at the rate of 12 percent per year until his retirement. Peter has decided to invest his bank balance and future savings in a balanced mutual fund scheme which he believes will provide a return of 10 percent per year. You concur with his assessment. Peter seeks your help in answering several questions given below. In answering these questions, ignore the tax factor. (I) Once he retires at the age of 50, he would like to withdraw RSI. 1,000,000 per year for his consumption needs for the following 30 years (His life expectancy is 80 years). Each annual withdrawal will be made at the beginning of the year. How much should be the value of his investments be when he turns 50, to meet his retirement need? Withdraw RSI. 1,OHO, 000 per year from the beginning of the 21st year for a period of 30 years? Assume that the savings will occur at the end of each year. Remember that he already has some bank balance. ( Approximate it to the nearest 000) [10] Peter needs 10,369,700 when he reaches the age of 50. His bank balance of RSI 300,000 will grow to: 300,000 (1 . 10)20 = (ill) Suppose Peter wants to donate RSI. 800,OHO per year in the last 10 years of his life to a charitable cause. Each donation would be made at the beginning of the year. Further, he wants to bequeath RSI. 3,000,000 to his son at the end of his life. How much should he have in his investment account when he reaches the age of 50 to meet this need for donation and bequeathing? (Approximate it to the nearest 000. 10] One more question: Peter wants to find out the present value of his lifetime salary income. For the sake of simplicity, assume that his current salary of RSI 600,000 will be paid exactly a year from now, and his salary is paid annually. What is the present value of his lifetime salary income, if the discount rate applicable to the same is 8 percent? Remember that P eter expects his salary to increase at the rate of 12 percent per year until retirement. [This is the case of Growing Annuity Finite Time. The formula and example of such case can be seen in the lecture slide of time value of money]

Monday, October 21, 2019

Schizophrenia in Society essays

Schizophrenia in Society essays Schizophrenia is defined as a chronic and debilitating mental illness which causes the distortion of reality. It is one of the most severe mental illnesses known to the scientific community. In a day and age where over 22.1 percent of Americans have diagnosable mental illnesses, schizophrenia seems to be the king. In 1998 statistics showed that over 2.2 million people had schizophrenia. It is estimated that 1.1 percent of the world population have schizophrenia in a given year. Schizophrenia affects men women in the same way. People usually develop schizophrenia between the ages of 18-25, but usually men get it earlier. Schizophrenia has many variations of itself. These variations are called subtypes. One subtype of schizophrenia is catatonic schizophrenia. When someone has catatonic schizophrenia they exhibit extremes in their behavior. People with catatonic schizophrenia may also develop catalepsy, echolalia, or echopraxia. Catalepsy is a lack of response to external stimuli and muscular rigidity causing the limbs to stay in the position where they are last placed. Catalepsy is also common among people with epilepsy. Echolalia and echopraxia are similar in the fact that they are both imitations of something. Often people with catatonic schizophrenia imitate sound (Echolalia) movements (Echophraxia). People with these can explode into a jumpy, erratic behavior causing them to repeat purposeless movements. Catatonic Schizophrenia is rare today, but will always be referred to as one of the most advanced types of schizophrenia before modern treatment. Another type of schizophrenia is Disorganized Schizophrenia. People with this subtype are often very disorganized in their actions and speech. These peoples actions may seem flat and inappropriate at times. When disorganized schizophrenia is developed it disturbs a persons behavior, communication, and thought. People with this may be more eccentric than most people as many dressy...

Sunday, October 20, 2019

Essay on The Use of TelecommunicationEssay Writing Service

Essay on The Use of TelecommunicationEssay Writing Service Essay on The Use of Telecommunication Essay on The Use of TelecommunicationThe term telecommunications means long distance connection (Floyd,  2012). This is a form of transmitting and receiving all sorts of information (sound, images, text) over long distances via cable, magnetic, wireless, optical and other electromagnetic systems. Telecommunication systems have been developed and spread in the 20th century (Want,  2006).RFID (radio frequency identification) is a way to automatically identify objects, which by means of radio signals read or writes the data stored in the RFID tags (transponders). RFID systems according to distance are divided into near, medium and long-range identification. RFID technology is used in many spheres of human activity: education, medicine, industry, agriculture, as well as in systems: baggage handling, localization of objects in real time, access control and other (Wamba, 2012). This prevalence of this type of technology has caused serious controversy around it. Sometimes its criticism reached boycotting products. For example, many argue that the RFID system violate privacy. They argue that the buyer may not even know of RFID-tags or can not get rid of them, and secondly, the data from the tags can be read without your knowledge, in the third, when paying for goods by credit card it is likely the binding of ID tag with the buyer. Many argue that such a tagging system creates problems with rights for privacy and for most applications it is not necessary. The public is concerned that the presence of such tags for the purchased product, which the buyer may not even be aware of, may cause a number of negative phenomena. For example, goods with RFID-tags can be used to spy on the person. RFID systems represent a danger if obtained information about a person is stored in the database set of independent materials. In the future, obtained information can be used for bad purposes. For example, a burglar, using a handheld reader, can evaluate the material condition of a p otential victim passing by (Periaswamy,  2011). All this is due to the possibility of reading the information over short distances. Security experts are opposed to the use of RFID systems for authentication people, explaining that by high-risk of identity theft.

Saturday, October 19, 2019

Hree examples of compensable hours that would not count towards the 40 Essay

Hree examples of compensable hours that would not count towards the 40 hour per week threshold for overtime - Essay Example When an employee gets send to training he does not get compensated for the time spent at that activity. Companies often schedule events such as dinners, receptions, and social gatherings for the employees (Venable). Many of these events have mandatory participation. The event occurs beyond the 40 hour week. Employees typically are never compensated for participation in these events. A circumstance in which an employee spends time as a representative of the company, but the worker does not get compensated is when an employee participates in community service activities sponsored by the company. Employees that participate in community service do it out of the goodness of their hearts and they participate on a volunteering basis. Managers are very susceptible to working beyond the 40 hour week without compensation. Work that managers perform while commuting to work or work that the manager takes home is time spend for which the manager will not receive any monetary

Friday, October 18, 2019

Compare and Contrast Paper Essay Example | Topics and Well Written Essays - 1000 words

Compare and Contrast Paper - Essay Example That said, each lifestyle comes with its won set of grievances and its own set of benefits and that none of the two can be seen in an absolutely negative or an absolutely positive light. Living on a farm entails a life that is generally thought of as simple and trouble free. In romanticized writing, living on a farm is characterized by fresh air, green grass and sunny, happy days of trouble free life. Though these facets of farm life aren’t entirely wrong, they do not portray the complete scenario. Some of the upfront advantages include the lack of pollution. Since there is no industrial area or traffic nearby the atmosphere is free of pollutants which make the air dirty and cause acid rain. Life on a farm is also quieter and thus more peaceful; there is no traffic, no loud neighbors and no police sirens at odd hours of the night. Farm life is also considerably safer and more secure; since the area is sparsely populated there is lesser chance of being mugged outside of the hou se or being robbed inside of it. The rate of crimes apart from robberies and muggings is also very low. Farm life is not driven by a mad, materialistic rush and instead the lifestyle adjusts to the pace of the people who are living it. However, life on a farm is by no means rosy. Farm animals are not easy to take care of. They have to be fed, cleaned and inspected. They also have to be cleaned up after which makes for a lot of work. Farming activities require extensive physical labor which can be very tiring and can quickly get repetitive and tedious. Moreover, if you get tired of this work there is no shifting in duties that you can be assigned. This work is self subsisting for the most part and if the people who are living on the farm refuse to do it, it becomes very difficult for the farm to function. Furthermore, farming is hugely reliant on the weather and if not allowed sufficient favorable weather conditions farming activities, mainly crops suffer a great deal and can sometim es be completely destroyed. Hence there is always risk that the farm produce may not be as expected if the weather is not favorable. Another drawback is that with the introduction of new farming technology and machinery, farm life has become highly mechanized and most human labor on farms has become redundant and finds it difficult to find on farm employment. In contrast to farm life, city life is very different. But there are still some aspects in which both are similar. City life is often characterized by a hasty, materialistic life where man is slave to capitalist whims and materialistic demands. The pace of lifestyle has to be adjusted by the people to the pace of the city. Life in the city is always late to meet a deadline. Being in close proximity to traffic and industrial zones, city life has high levels of pollution from toxic gases and noise. High levels of pollution make acid rain in cities a common occurrence, along with other factors like smog. Pollution also contributes to various kinds of diseases for the people who are living in cities, like asthma, skin diseases and other respiratory diseases. City life is less safe and secure, the population density is high and there are all kinds of people in close proximity and thus the streets aren’t safe and neither are homes. Street muggings and various other kinds of robberies are high. So

PROJECT Assignment Example | Topics and Well Written Essays - 1000 words

PROJECT - Assignment Example The management has to determine and evaluate the performance of each employee which is difficult. Decreasing the labor force also demotivates the remaining work force which may result in poor performance and the management has to assure the remaining employees of a long term relationship and motivate them. This article will cover the strategies of reducing the workforce and include other changes that can be adopted to improve the overall performance of the organization (University of Washington n.d) We have to bear in mind the laws governing employment termination, treat the employees fairly, preserve and protect the employee’s dignity, make the reasons for termination confidential and handle the termination process professionally. We can adopt various strategies to measure the performance of the employees in order to know which employees should be terminated. The first measure is to determine the quantity in terms of units produced by the employee in case of a production industry which can be quantified. The other factor to be considered is the quality of the goods produced or the services offered. Quality can be determined by complaints received from customers, the output that has to be redone and the quantity of work rejected. Timeliness should be considered in terms of the speed of completion of activities. We should also evaluate the cases of delays of an employee in completing the tasks assigned and in the case of a manufacturing industry, determine the number of u nits produced per hour (Hakala 2008). We should as well consider the cost-effectiveness of each employee. This will determine the responsibility of each employee in terms of cost control over the organizational spending. This should also include misuse of organizational resources such as using organizational vehicles for personal convenience. We should evaluate absenteeism of

Understanding why People Carry Guns Along Research Paper

Understanding why People Carry Guns Along - Research Paper Example They denied the concept that guns are only used for bad purposes and allowed the citizens to carry arms along with them. The amendment was made with the idea that allowing people possess guns will lead in decrease in violence and crimes. It is true that many people are hurt or killed by falling down or drowning rather than by guns (Croes& Smith, 1997). (2nd) Protection is most prominent reason for the use of gun (kleck, 2005).To avoid being victimized by a crime people keep guns with them because the police do not have much ability be all over the place, it is kept by the people for the cause of prudent and precaution. Similarly the feeling of having a gun with them will go accordingly like anindividual who has no knowledge how to swim and is quite afraid to do so, for his safety he wears floaters. For a person who owns the gun for protection is not for use mostly, but only for the purpose of security. The will have the confidence that if for instance something bad happens, they will be having a gun to tackle with bad people, that will result in their survival and can act as a shield. It develops a sense that the criminals won’t mess with a person possessing gun (Shelley & Wright, 1995). Moreover, people usually keep guns due to their innate fear. When they have a fear that they would be killed if they go at places where the re is a chance, to overcome their own fear they tend to carry guns along. For example, a person going in a strange street or a place where it is dark, then he tends more to carry gun. But it is not only that they live in fear so they tend to carry guns. They carry guns in order to take responsibility for their own safety and that of of other innocents. We have observed from history that nothing short of enduring vigilance can keep us safe in an unsafe world. It is obvious that we have police for out protection but usually police do not protect you from crime, they just investigate the crime after it happens and then call someone in to clean up the mess. For example a farmer living far away from the city keeps gun with him, to safe himself if any robber comes at his house to steal his crops, a police cannot be there 24 hours looking over the farmers house. To carry a gun for the reason of protection makes the person stronger and superior, he feels no fear because he has an equipment to act as his shield. In the United States, there was a polling done and it resulted that out of 45% who owned gun, 16% people own gun to protect themselves (Baumeister & Bushman, 2012). (4th)The reason for owning a gun may be simply because when they own a gun they are likely to participate in activities like sporting clays, cowboy action shooting etc. The inclination towards carrying a gun can be driven by the urge to get involve in some sort of social activity or a hobby done for fun. Apart from this guns are possessed by people for target shooting means, for attaining the sense of achievement, by shooting in certain targets and guns can also be kept for hunting animals. It is said to be a justified reason and owning guns for the reason of hunting is now not really common in United States of America because there are many other forms of sports for leisure time (Carter Ph.D., 2012). (5th)Many people carry guns because it is in their family legacy

Thursday, October 17, 2019

COMMUNITY CARE OF THE ELDERLY Essay Example | Topics and Well Written Essays - 3000 words

COMMUNITY CARE OF THE ELDERLY - Essay Example Insufficient basic care for the elderly, and the strains and anxieties of their care-givers are important issues in society. This topic is very relevant in societies all over the world today, where globalization and new technology find their way to. Due to scientific advancement in all fields, including medicine, the life expectancy of humans rises steadily, and the greying population is predicted to grow in proportion over the next few decades. It becomes imperative that problems which are unique to the aging and elderly should be dealt with, so that quality of life can be improved for the infirm and old, and also for their care-givers. This is reiterated by Belle, S.E; Rogers, M.(1999) who state that the ageing of the population presents both fiscal and health challenges; therefore it is incumbent upon our global society to create an environment that enables older adults to develop and maintain healthy life-styles and behaviours. THE EAST END OF GLASGOW: Ineichen (1993) states that Glasgow – described by a parliamentary committee in 1840 as a place where â€Å"penury, dirt, misery, drunkenness and crime culminate to a pitch unparalleled in Great Britain†- was probably the dirtiest and unhealthiest of all British cities. Fever was prevalent, and the population density was excessive. Because of squalor and overcrowding, diseases like malaria and typhus were not unknown. The buildings were crowded together, and the drainage system was poor. 1According to the BBC News aired on 4 August, 2002 9:25 U.K. the flood caused by rains and poorly functional sewers in the east end of Glasgow, resulted in hundreds of people losing their homes and hundreds being forced to spend the night in emergency accommodation. The aging sewer system of the east end of Glasgow had to be replaced in order to avoid similar national emergency situations from arising in the future. ELDERLY PEOPLE IN THE EAST END OF GLASGOW: An empirical study of old people in

Macroeconomic forecast paper Essay Example | Topics and Well Written Essays - 250 words

Macroeconomic forecast paper - Essay Example The NCES distinguishes three possible scenarios and, moreover, provides different figures for men and women and different age groups. For 2005-2006 the NCES's forecast of unemployment rate for the middle alternative variant is as follows: for women 25 years or older - between 4,4% and 4,7%; for men from corresponding age group - between 4,4% and 5,2% (n.d., n.p.). The forecasts of the inflation rate calculated at national level vary even to a greater extent. The experts of the Economist Intelligence Unit estimate this indicator at 2,8% level in 2005 and at 2,7 % in 2006, predicting that it will "remain relatively contained" (2005, n.p.). At the same time their colleagues from the Federal Reserve also think that the inflation rate would go down in 2006 in comparison with 2005, but expect different figures - 2,6% and 2,5% correspondingly (2005, n.p.). Another figure provided by the Federal Reserve (n.d.,n.p.) is annual estimate of inflation rate for the next ten years, which equals to 2,5 %.

Wednesday, October 16, 2019

Understanding why People Carry Guns Along Research Paper

Understanding why People Carry Guns Along - Research Paper Example They denied the concept that guns are only used for bad purposes and allowed the citizens to carry arms along with them. The amendment was made with the idea that allowing people possess guns will lead in decrease in violence and crimes. It is true that many people are hurt or killed by falling down or drowning rather than by guns (Croes& Smith, 1997). (2nd) Protection is most prominent reason for the use of gun (kleck, 2005).To avoid being victimized by a crime people keep guns with them because the police do not have much ability be all over the place, it is kept by the people for the cause of prudent and precaution. Similarly the feeling of having a gun with them will go accordingly like anindividual who has no knowledge how to swim and is quite afraid to do so, for his safety he wears floaters. For a person who owns the gun for protection is not for use mostly, but only for the purpose of security. The will have the confidence that if for instance something bad happens, they will be having a gun to tackle with bad people, that will result in their survival and can act as a shield. It develops a sense that the criminals won’t mess with a person possessing gun (Shelley & Wright, 1995). Moreover, people usually keep guns due to their innate fear. When they have a fear that they would be killed if they go at places where the re is a chance, to overcome their own fear they tend to carry guns along. For example, a person going in a strange street or a place where it is dark, then he tends more to carry gun. But it is not only that they live in fear so they tend to carry guns. They carry guns in order to take responsibility for their own safety and that of of other innocents. We have observed from history that nothing short of enduring vigilance can keep us safe in an unsafe world. It is obvious that we have police for out protection but usually police do not protect you from crime, they just investigate the crime after it happens and then call someone in to clean up the mess. For example a farmer living far away from the city keeps gun with him, to safe himself if any robber comes at his house to steal his crops, a police cannot be there 24 hours looking over the farmers house. To carry a gun for the reason of protection makes the person stronger and superior, he feels no fear because he has an equipment to act as his shield. In the United States, there was a polling done and it resulted that out of 45% who owned gun, 16% people own gun to protect themselves (Baumeister & Bushman, 2012). (4th)The reason for owning a gun may be simply because when they own a gun they are likely to participate in activities like sporting clays, cowboy action shooting etc. The inclination towards carrying a gun can be driven by the urge to get involve in some sort of social activity or a hobby done for fun. Apart from this guns are possessed by people for target shooting means, for attaining the sense of achievement, by shooting in certain targets and guns can also be kept for hunting animals. It is said to be a justified reason and owning guns for the reason of hunting is now not really common in United States of America because there are many other forms of sports for leisure time (Carter Ph.D., 2012). (5th)Many people carry guns because it is in their family legacy

Tuesday, October 15, 2019

Macroeconomic forecast paper Essay Example | Topics and Well Written Essays - 250 words

Macroeconomic forecast paper - Essay Example The NCES distinguishes three possible scenarios and, moreover, provides different figures for men and women and different age groups. For 2005-2006 the NCES's forecast of unemployment rate for the middle alternative variant is as follows: for women 25 years or older - between 4,4% and 4,7%; for men from corresponding age group - between 4,4% and 5,2% (n.d., n.p.). The forecasts of the inflation rate calculated at national level vary even to a greater extent. The experts of the Economist Intelligence Unit estimate this indicator at 2,8% level in 2005 and at 2,7 % in 2006, predicting that it will "remain relatively contained" (2005, n.p.). At the same time their colleagues from the Federal Reserve also think that the inflation rate would go down in 2006 in comparison with 2005, but expect different figures - 2,6% and 2,5% correspondingly (2005, n.p.). Another figure provided by the Federal Reserve (n.d.,n.p.) is annual estimate of inflation rate for the next ten years, which equals to 2,5 %.

Pythagorean Quadratic Essay Example for Free

Pythagorean Quadratic Essay The Pythagorean Theorem was termed after Pythagoras, who was a well-known Greek philosopher and mathematician, and the Pythagorean Theorem is one of the first theorems identified in ancient civilizations. â€Å"The Pythagorean theorem says that in any right triangle the sum of the squares of the lengths of the legs is equal to the square of the length of the hypotenuse† (Dugopolski, 2012, p. 366 para. 8). For this reason, many builders from various times throughout history have used this theorem to assure that their foundations were laid out with right angles. In this assignment, we will use the example of locating a treasure using two different treasure maps as the two points needed to determine how many paces it will take to find the exact location to start digging for treasure. For this assignment, we are given instructions to solve problem number 98 from page 371 in Elementary and Intermediate Algebra, which states that Ahmed’s treasure map specifies that the treasure can be found 2x +6 steps from Castle Rock and Vanessa’s half indicates to walk x steps heading north, then 2x + 4 steps toward the east (Dugopolski, 2012). We need use the Pythagorean Theorem to figure out what variable x would be if they were to work together and combine their information. The Pythagorean Theorem indicates that a right triangle has legs with the length of a and b and the longest side of the triangle, the hypotenuse, as the length of c. Thus, the relationship with these lengths is the short equation of a2 + b2 = c2 The issue now is that one of the answers is extraneous, because it does not satisfy this specific scenario. The reason for this is that logically we would not take negative steps to reach a certain point or in a geometric situation, we cannot move a negative distance (Dugopolski, 2012). This means that -2 will not work for this equation, so the only answer we are left with is x = 10 paces. In summary, Vanessa’s portion of the map tells us that the treasure is located 10 paces north and 2x + 4 = 2(10) + 4= 24 paces east of Castle Rock. While Ahmed’s map tells us to take 2x + 6 = 2(10) + 6= 26 paces heading directly towards the rock. The Pythagorean Theorem is a very useful tool when we have a right-angled triangle and know the lengths of at least two sides, because it enables us to determine the length of the third side. On television, many of us have seen how important determining the trajectory of a bullet is to a crime scene, so it would be extremely critical to understand this theorem if your career was as a crime scene investigators. Another career that uses this theorem is an architect who would use this for a home’s triangular rooftop. One of the more commonly every day uses is with navigation, although many of us simply rely on our navigational systems, we could still pinpoint our location if we have two points to start with. ? Reference Dugopolski, M. (2012). Elementary and Intermediate Algebra (4th ed. ). New York, NY: McGraw-Hill Publishing.

Monday, October 14, 2019

Compatibility of marketing strategies to environment

Compatibility of marketing strategies to environment The beverage industry is highly taken up by the Cola-War between the two giant rivals, Coca Cola and PepsiCo. However, Coca-Cola holds the major share world-wide, the case is reverse for the Pakistani market, where, Pakistan Beverage Ltd. had been and is a major player in the beverage industry. PEPSI is under PBL and is a market leader with over 70 percent market share of the soft-drink industry in Pakistan. (Indian Pakistani trade unit website). The current marketing plan is aimed at analysing, the scenario of the company with respect to its marketing activities and proposing/recommending, any changes required. This marketing plan aims to identify the compatibity of the companys basic marketing strategies to its marketing environment, its competitors, its customers keeping in lieu its over all strengths, weaknesses, threats and opportunities. This plan then aims to analyse the companys mission statement with respect to its goals and objectives followed by the analyses of the current marketing strategies and marketing mix. Lastly, this report proposes recommendations the company should look into adopting. COMPANY INTRODUCTION AND BACKGROUND INFORMATION: According to the official website of Pepsi Co, PepsiCo is a world leader in convenient foods and beverages, with 2005 revenues of more than $32 billion and more than 157,000 employees. Pepsi co, Inc is founded by Donald M. Kendall, and Chief Executive Officer of Pepsi-Cola and Herman W. Lay, Chairman and Chief Executive Officer of Frito-Lay, through the merger of two companies(official website of Pepsi). However, Pepsi-cola was formed by the end of 1890s. With brands that are almost 100 years old, Pepsi ® Co. PepsiCo is organized in six divisions: Frito-Lay North America, Frito-Lay International, Pepsi-Cola North America, Gatorade/Tropicana North America, PepsiCo Beverages International and Quaker Foods North America. The Companys North American divisions operate in the United States and Canada and accounts for seventy percent of its sales. Its international divisions operate in over 175 countries, with PepsiCos largest operations in Mexico and the United Kingdom. PepsiCo is working hard to build its presence in emerging markets like India, China and Russia. PepsiCo World Headquarters is located in Purchase, New York. PepsiCo is traded as PEP on NYSE. In the year 2006 Pepsi was ranked among Top 100 Brands by Business Week, ranks 18th PepsiCo ranks 18 out of Top 50 Companies for Diversity list by DiversityIncs. However according to the annual report of 2005, the growth in the carbonated sector, had slowed down and due to that, the company is now ahead into diversification in organic products. (Official website of PepsiCo) PepsiCo is a leader in innovation (three of top ten new food and beverage products are Pepsi-Cola brands). Consumers consider PepsiCos Quaker and Tropicana brands the healthiest among all brands. PepsiCos success is the results of superior products, high standards of performance, distinctive competitive strategies and the high integrity of its people. (Source: official website of Pepsi Co, www.pepsico.com) BRANDS AND COMPANIES PepsiCo has hundreds of brands. These are some of the best known: Frito-Lay Brands, Pepsi Cola Brands, Gatorade Brands, Tropicana Brand, and Quaker Brands (Official website of Pepsi Co.). (Source: www.pepsico.com) MARKETING ENVIRONMENT: According to Dibb et.al, (2006), the marketing environment consists of the political, legal, regulatory, societal/Green, technological and economic and competitive forces (also known as PESTLE), that surrounds the buyer and the company. Marketing environmental forces are an important element because; they influence the customer by affecting their life style, standard of living, preferences and needs of a product as well as also alter opportunities that the marketer may want to take advantage of. It helps plan how marketing activities should be planned. The company has to keep a close view of the changes taking place in the marketing environment. To study how Pepsi Co, operates in Pakistan, it is an essential to view the macro environment. It consists of the factors and forces that directly affect the microenvironment of a company. MACRO ENVIORNMENT: The macro environment of Pepsi Co. Pakistan is as follows: ECONOMIC: Inflation: Inflation is basically a rise in the price of goods and services. But with respect to Pepsi, there is a very insignificant price change in the product and consumers drink Pepsi habitually so it does not create an impact on the demand of the product. Price Sensitivity: Because of the nature of the products there are some industries in Pakistan that are highly sensitive to the price. The Beverage industry is one of those sensitive industries because of its nature and competition in the market. The competition between the Pepsi ® and Coca Cola plays a very important role in determining the prices of the drinks. A decrease in the price by one competitor forces the other competitor to reduce the prices as well. Pepsi ® offers various discounts and cutting off the prices, time to time, in order to capture the market and give benefits to the people. Taxation: Taxes are imposed by the governments; it is one of the main reasons for an increase in the prices. Pakistan Beverages Pvt. Ltd. always tries to retain the prices but sometimes it is essential for them to make an upward change Currently the soft drink industry is under double taxation. The current tax rate is 25% at the retail price. According to Senator Ahmed Ali, Chairman, Senate Standing Committee, after the tax reduction, can not only benefit the companies but also result in a three fold benefit to the country. (Source: www.brecorder.com) TECHNOLOGICAL ENVIRONMENT: The technological environment, perhaps, is the most dramatic force now shaping our destiny. Technology has a tremendous impact on lifestyles, consumption patterns and our economic well-being. (Kotler, 2003) Although Pakistan is not a very technologically advanced country, it has always remained up to date with technology. POLITICAL ENVIRONMENT: The political environment includes the laws, government agencies and pressure groups that influence the overall running of the company (Kotler, 2003).The uncertain and unstable political environment in Pakistan causes many hindrances to each and every industry likewise the other industries; the beverage industry suffers a lot. Pepsi had also suffered a lot of boycotts for being an international brand. PORTERS FIVE FORCE ANALYSIS: According to Dibb et al, (2006), Michael Porter defined a model for competitive advantage, which consists of five competitive forces. This report will make use of the Porters five forces, to COMPETITOR ANALYSIS: All beverages available in the market are competitors of Pepsi ®, directly or indirectly. These competitors include Coca Cola, RC Cola, Pakola, Double Cola, Amrat cola, Makah Cola. Pepsis direct competitor is Coca-Cola. The non-soft drink competitors are tea, coffee, water, energy drinks, sports drinks, milks, etc which are all consumed on beverage occasions. Pepsi aims to gain a greater share of these occasions. Although Pepsi ® has captured over 70% of the market share in Pakistan (ipbu.co.uk) there is much rivalry between the two cola giants. They have to observe each others strategies for setting prices and executing promotional ideas. Pepsi and Coca-Cola had/have different brands of soda competing with each other: Brand Pepsi Coke Dark Cola PEPSI COCA COLA Diet DIET PEPSI DIET COLA Low calorie PEPSI ONE PEPSI EDGE PEPSI MAX(outside the US) COCA COLA 2 COCA COLA ZERO Lemon Lime Soda SIERRA MIST 7 UP(outside the US) SPRITE Cherry Soda WILD CHERRY PEPSI CHERRY COKE Orange juice TROPICANA MINUTE MAID Iced Tea BRISK NESTEA Root Beer MUG BARQS Sports Drink GATORADE POWERADE Citrus Soda MOUNTAIN DEW Mello Yello Surge Vault Vanilla-Flavored Pepsi Vanilla Vanilla Coke Lime-Flavored Pepsi Lime Coca-Cola with Lime (Source: website of Wikipedia for cola wars) STRENGTHS AND WEAKNESSES OF COCA-COLA: STRENGTH WEAKNESS Operating System Low market share Financial Strength Less Promotion Weaker Distribution Network (Please refer Appendices 1(a) for the explanation on the Strengths and weaknesses of Coca Cola COMPANY ANALYSIS: In Pakistan PEPSI Co. is operated under Pakistan Beverage Ltd, which is a major player in the beverage industry. It has been the market leader since 1988; still there is a healthy competition between these two major players, Coca-Cola and Pepsi. Over all, Pepsi Co holds a share of over 70% in the industry and the beverage industry of Pakistan has shown an enormous growth of 30% in the year 2006. (Source: www.iptu.co.uk, pepsico.com, brecorder.com) PRODUCTS OFFERS BY PAKISTAN BEVERAGE Ltd. Flavor Brand Color Cola Pepsi ® Orange Marinda Lime 7 Up Mango Slice Lime Mountain Dew Lemon Teem SWOT ANALYSIS: SWOT analysis is a framework, for generating alternatives. It refers to strengths, weaknesses, opportunities and threats. Strengths and weaknesses are internal factors whereas, opportunities and threats and external. (Dibb et al. 2006) The SWOT analysis of PEPSI is as follows: SWOT ANALYSIS OF PEPSI: STRENGTH WEAKNESS OPPORTUNITY THREAT Intensive Distribution Network Lacks Worldwide Acceptance Natural Environment Brand Image Sweeter Taste Operating System Population Financial Backup Promotion Financial Assistance Diversification Awareness Target Market Food division should expand internationally Social, cultural, economic, political and governmental constrains Quality Standard Target health conscious customer base National Image Focus on most important customer trend- Convenience (Please refer Appendix 1(b) for an explanation of the points mentioned above). TOWS MATRIX: TOWS matrix makes use of the SWOT analysis to provide strategic options: STRENGTHS S Intensive Distribution Network Sweeter Taste Promotion Target Market Quality Standard National Image WEAKNESSES W Lacks Worldwide Acceptance Operating System Financial Assistance OPORTUNITIES O Natural Environment Population Diversification Food division should expand internationally Target health conscious customer base Focus on most important customer trend- Convenience SO Strategies Intensive distribution network to reach a wider population Expand into healthier products by its quality standards Target health conscious customers through its promotion and new product launches as it has a national image WO Strategies: Gain advantage through expanding into food based products as it has a name for that THREATS T Brand Image Financial Backup Awareness Social, cultural, economic, political and governmental constrains ST Strategies It has a strong national image to overcome the brand image. It can improve on quality to overcome issues such as pesticides in Pepsi Make use of the national image to overcome, social, economic pressures WT Strategies Slowly build up its image in different countries and avoid unnecessary businesses Give financial backup, to franchises in other countries Should be responsive to the needs of customers around the world rather than just the western market STRATEGIC OPTIONS AND EVALUATION: After analyzing, the TOWS matrix, we can evaluate strategic options for PEPSI as mentioned below: OPTION 1: MAKE USE OF THE STRONG DISTRIBUTION SYSTEM TO EXPAND IN THE UNREACHED MARKETS OPTION 2: PEPSIS NATIONAL IMAGE IS VERY STRONG; IT CAN ALSO EXPAND INTO HEALTHIER PRODUCTS AND TARGET HEALTH CONCIOUS CUSTOMERS. OPTION 3: EMPHASIE ON PRODUCT ATTRIBUTES MORE, SUCH AS, QUALITY THAN THE BRAND IMAGE OPTION 4: DIVERFIY INTO OTHER PRODUCTS SUCH AS FOOD AS ALREADY LAUNCHED IN OTHER COUNTRIES AS IT HAS A STRONG PROMOTION BASE OPTION 5: ADOPT SCHOOLS OR CHARIBLE INSTITUTIONS TO MAKE A FAIR IMAGE OF THE BRAND IN PAKISTAN DUE TO BRAND ISSUES OPTION 6: LAUNCH NEW FLAVOURS OF PEPSI, SUCH AS DECAFFINATED DRINKS. OPTION 7: MAINTAIN THE CURRENT POSITION MARKETING STRATEGY AUDIT: According to Dibb et al. (2006) Marketing strategy articulates the best way for a company to use its business resources and tactics to achieve its marketing objectives. It consists of the specific strategies for the target markets and positioning, the marketing mix and marketing expenditure levels. In marketing strategic audit, a company defines its mission statement and marketing objectives and analyzes whether the marketing strategy responds to the threats and opportunities in achieving those goals. BUSINESS MISSION: In the first step of the strategic planning, the company defines its mission statement. A mission statement drives the goals that are to be attained. It also defines the core area of activity of the company as well as, gives everyone a clear view of what the company wants to achieve. (Dibb et al. 2006) Following is the mission statement of Pakistan Beverages Pvt. Ltd. and the analysis of its strength and weaknesses. Pepsi ® Cos overall mission is to increase the value of our shareholders investment. We do this through sales growth, cost controls and wise investment of resources. We believe our commercial success depends upon offering quality and value to our consumers and customers, providing products that are safe, wholesome, economically efficient and environmentally sound, and providing a fair return to our investors while adhering to the highest standards of quality. (Source: www.evablue.com) The mission statement of Pepsi ® Cola International is no doubt a customer and environment oriented mission statement. It identifies the objective of the business that is to increase the profit through customer satisfaction by not compromising on the quality of the product. (Please refer Appendix 3(a) for the strengths and weaknesses of the mission statement) MARKETING OBJECTIVES: The mission of the company leads to a hierarchy of objectives, including the business objectives and marketing objectives. Marketing strategies must be developed in order to support those marketing objectives. The marketing objectives of the company should be clear and specific. (Dibb et al, 2006 and Kotler, 2002). The following are the marketing objectives of Pakistan Beverages Pvt. Ltd. To have the sales figure that is better than the last year The awareness of the product Availability of product to all segment of the consumers (Please refer Appendices 2(b) for an explanation of the points mentioned above.) MARKETING STRATEGY: Strategies direct the opportunities to follow, it leads to the target market that should be captures, the basis for competing and differential or competitive advantage to attain for the desired product. (Dibb et al. 2006) The marketing strategy of Pakistan Beverages Pvt. Ltd. is, To provide the customer the best beverage of the country To create awareness among the customers about the best soft drink available in the country. To give the product, a substantial support to capture its place in the market. (Please refer Appendix 2(c) for the explanation of the points mentioned above) STRATEGIC OBJECTIVE AND STRATEGIC FOCUS: After reviewing the overall corporate vision, mission statement, corporate goals and the SWOT analysis, ANSOFF matrix, provides an overall direction of the firm and it helps in the decision making process. (Dibb et al. 2006) ANSOFFS COMPETITIVE STRATEGIES Fig: 1.1 Ansoffs competitive strategies (source: Kotler, 2002, pg 100) According to the Ansoffs matrix, a company may choose one or more competitive strategies to assist strategies objectives. The three growth patterns defined are, intense growth for existing products, diversified growth for new products and new markets and integrated growth for the growth of the company. (Kotler, 2003; Dibb et al. 2006) Currently Pepsi Co. Pakistan is following Intense Growth Strategy through market penetration. MARKET PENETRATION: Market penetration is a strategy for increasing sales for existing products in the existing market. (Dibb et al. 2006) Pepsi try to achieve increased market share through aggressive advertising. Pepsi also sponsors a lot of sports activities and get into promotional offers and deals with different restaurants and educational institutions THE DIFFERENTIATED MARKETING STRATEGY: Selective Strategy: Selective strategy is also known as differential strategy. The product itself may or may not be different as in many cases only the promotional message and distribution channels vary. (Source: www.netmba.com) The Company is very much selective in all of its effort because any slightest change can affect the company. PBL not always uses the same routine for the overall promotion of PEPSI. Since this company has to compete well and one of the business mission of Pakistan Beverages LTD is to become the number one in the Pakistani market, thats why they dont want to give any place to its competitor untouched to attack on the company brand. Cue Strategy: Having so many competitors in the market, especially Coca Cola, Pepsi ® is facing difficulties in differentiating this product. Now the company is using the Cue strategy so as to perceive the customer, that this is the only brand in the market. Pepsi is made available everywhere through intensive distribution. To do this, Pepsi provides stands and refrigerators to the retailers so that PEPSI is made visible at once. MARKET SEGMENTATION: According to (Dibb et al. 2006) market segmentation is a process where heterogeneity can be grouped into smaller homogenous groups. Pepsis market is segmented into two distinct groups: Distribution. Consumer. Distribution With regards to sale, there are three distinguished areas where Pepsi ® is distributed: Open market place, small shops and kiosks. Institutional sales (hotel, club, restaurants etc.) Educational institutes (school, colleges, universities etc.) Consumers As far as consumers are concerned, undifferentiated marketing is practiced. Company doesnt want to confine Pepsi ® to any particular segment. However, their advertising campaigns depict that Pepsi ® is targeted more towards teenagers TARGETING: According to Dibb et al. 20066, targeting involves, decision required to cater a specific segment. TARGET MARKET STRATEGY: A company must keep in mind its capabilities and resources before following a specific targeting strategy. (Dibb et al. 2006). Undifferentiated Strategy: Undifferentiated strategy is, when a company designs, one market segment to cater the entire target market. (Dibb et al.2006). Although, Pepsi uses an undifferentiated Strategy, yet the main focus of Pepsi ® seems towards youngsters under the age bracket of twenties. This generation is called Generation X and constitutes a larger portion of the population. As a result all promotional schemes are targeted towards them. MARKETING PROGRAMMES: To make the marketing strategy a reality, it is very important to make an appropriate marketing mix (Kotler, 2003; Dibb et al. 2002). MARKETING MIX: Marketing Mix comprises of the 4 Ps as mentioned below: Product Price Place/distribution Promotion These are the very essential parts, which determine the success of any corporation. Among these Product, Place, and Promotion are in the hands of the company but sometimes price may or may not be set by the company as in the case of competitive-based pricing, depends upon competitor price and the market mechanism. (Kotlet, 2003; Dibb et al. 2006). In the case of the Pepsi ®, company sets great stress on these elements, which will be discussed briefly, THE PRODUCT VARIABLE: Product variable involves, creating a product keeping customers wants and need in view. (Dibb et al.2006). Pepsi ® A Consumer Product Pepsi ® is a consumer product. People buy Pepsi ® for the personal consumption. So the attributes of people affect this product very much. Peoples liking and disliking, people views about themselves, their views about the product, product positioning in the peoples mind, their taste, preferences, habits, income are some factors, which affect the sale of the Pepsi ®. Category __ Convenience Product Pepsi ® falls in a category of convenience product because of Low price Widespread distribution, convenient locations. Mass promotion by the producer. Product Attributes Quality: Normally consumer category products are very quality sensitive. Pepsi ® is a drink for refreshment and thirst quenching, therefore; the company must focus on the quality level. PRICE VARIABLE: According to Dibb et al. (2006) Price is very a sensitive issue in the case of every product. It is also a major threat in the competitive market. Sales figures are unusually affected if the pricing for the product is not set according the considerations. It is a common experience that Low-Price strategy is normally used to gain a high market share. This strategy is especially useful for the case of new product. (Kotler, 2003) Also High-Price strategy is also set for the purpose to perceive the customer, a product of high value. (Kotler, 2003) Based on the above assumption, we can say that prices affect the people perception about the product. People perception is very important in the purchase decision. Customer buys the product about which they perceived that it is the better product. Event-Based Pricing Pakistan Beverages Pvt. LTD also makes use of the special events in Pakistan. One of the most important events in the Pakistan is RAMADAN. The price of Pepsi in the season of Ramadan in normally less as compared to other seasons. But this special price is normally on the 1 and 1-1/2 liter bottles not on the 250ml. Pricing Strategies: Different pricing strategies exist for different marketing purposes. So marketing objectives plays a significant role in the determination of pricing strategy. Market-Penetration Strategy: Every firm can easily gain a large market share if it provides the better value that justifies the cost of the value. Pepsis pricing strategy is based on the marketing penetration strategy in order to become a market leader in the beverage industry. Positioning Strategy and the Price: It is a general practice that product price is set according to the product positioning. Product positioning gives an imagery of the product i.e. whether the product is luxurious or the convenience product. (Kotler, 2003) Pepsi ® is positioned as a consumer (convenience) product and people buy this product frequently with little involvement, comparison. Pepsi ® is positioned as a drink for thirst quenching and refreshment. So it cannot charge a high price for the product because several substitutes exist in the market. PLACE/DISTRIBUTION: Place Utility Concept: The product must be available at a convenient place for the customers ease (Dibb et al. 2006). One of the most important Concepts is the place utility. One of among several reasons to get a big market share in the Karachi market is the mass distribution by the company. It has been observed that people value the availability of the product. Thus the company follows an Intensive distribution strategy to make the product available everywhere. Distribution Strategy: Pakistan Beverages LTD has a very strong strategy for the distribution of the product. Company knows the importance of the distribution network in this competitive environment. Thats why a proper distribution network is working under the control of Pakistan Beverages Ltd. Intensive Distribution: Intensive distribution is to make the product available at all possible locations (Dibb et al. 2006). Company believes in the Intensive distribution of the product. What makes the Pepsi ® to adopt this strategy is the nature and category of the product because this product is consumed with little or no involvement so one of the great factors which affect the sales of this product is the availability of this product. PROMOTION: Promotion activities refer to the communication activities used to inform consumer about the product (Kotler, 2003). Integrated Marketing Communication Strategy: Pepsi ® is convenience product and it falls under a category of habitual buying behavior. There are many substitutes of Pepsi ® in the market. People buy this product with little involvement. So this kind of products usually requires a well-established promotion strategy. Pepsi ® is also involved in the heavy promotion of this product. So in order to make its promotion and communication more effective, it uses the integrated marketing communication strategy. Promotion Mix: Pepsi ® uses different promotion tool for the promotion of this product. The selection of the tool depends on the nature of the type of promotion Product Life-Cycle Stage: A companys strategies change according to the product life cycle stage. (Kotler, 2003) Promotions for the products in different stages require different promotion strategy. The product, which is in the introduction strategy, requires heavy promotion strategy to create awareness about the product. In the same way, products in the different stages require some other strategy. Since Pepsi is in the middle of the Growth and Maturity stage, the company uses a Push strategy. . Figure: 1.2 (source: Kotler, 2003 pg, 328) Push Strategy: A push strategy refers to, making use of the companys sales force and promotional activities to create consumer demand. (www.tutor2u.net) Company uses a push-strategy for its product Pepsi ®. Company builds-up the consumer demand by different means i.e. by advertising, sales promotion and consumer promotion, so that the product can be easily pushed through its channels and outlets. In promotion, Pepsi ® focuses on two areas, Sports Music In sports, Pepsi ® gives adequate coverage to cricket, which is the most watched sport in Pakistan and Music, by making Leading Cricketers such as Wasim Akram and Shahid Afridi endorse for the product and as well as Pop singers such as Hadiqa Kiyani promoting Pepsi. Tools of Promotion Another major decision is to determine which tool for the promotion is to use. Some of the tools for the promotion are given below. Advertising: This tool is quite successful for the past few years. Company uses this tool to promote its product among its customer. Advertising Objectives Persuasion: The main primary objective of the advertising of the Pepsi ® is to persuade the consumer to buy this brand. Pepsi ® advertises through the following media: Magazines and newspapers. Radio and television. Outdoor displays (Posters, billboards, signs and skywriting). Pepsi ® conducts advertising to achieve the following benefits: Long-term build up of the Pepsis image Institutional advertising. Long-term build of the brand name, Pepsi ® Brand advertising. Information dissemination about a particular sale (price reduction) or event (new promotional scheme) Classified advertising. (Kotler, 2003) (Please refer APPENDIX 3(A) for brand image and brand identity) RECOMMENDATIONS AND CHOSEN MARKETING STRATEGY: Pepsi is the leading soft-drink brand of Pakistan. Currently all the efforts done by the company, are keeping Pepsi as a market leader however, the company should adopt the following in order to maintain its share and to remain aggressive in the market. ANSOFFS MATRIX: INTENSIVE STRATEGY: The company has already adopted the strategy of Market Penetration through, advertising and pricing however, there is a very little development of Pepsi in the other two strategies: PRODUCT DEVELOPMENT: It is a strategy to increase sales by either developing new products or by making an extension of the current product. (Dibb et al. 2006) Although Pepsi has been in Pakistan from a long time, it has done very little in order to launch new products as already launched in other countries. Pepsi should think about extending the current line of Pepsi to the decaffeinated Pepsi as well as brining other flavors of Pepsi in Pakistan. Expand into Healthier Products: Many consumers are seeking to lead a healthier lifestyle, reducing fat and sugar in their diets. It should, launch Tropicana and energy drink products in Pakistan. Because of the increase in the consumer health awareness, the rise in sales for these markets has steadily grown over recent years. MARKET DEVELOPMENT: Product development is a strategy to improve sales by introducing current products in new markets. (Dibb et al. 2006). PEPSI is right now, catering most urban and some rural areas. Pepsi should reach the old age people and rural places like those in Balochistan and NWFP which remains uncatered. MARKETING MIX: Although the marketing mix of Pepsi is very good, the alternatives and recommendations mentioned above can go with the same marketing mix but, however, it should i

Sunday, October 13, 2019

The Importance of Friendship in Mark Twains The Adventures of Hucklebe

The Importance of Friendship in Mark Twain's The Adventures of Huckleberry Finn Aristotle was once asked what he thought friendship was. His response was, "One soul inhabiting two bodies." This was the kind of relationship that Huckleberry Finn and Jim shared in Mark Twain's epic novel, The Adventures of Huckleberry Finn. This novel is a tool that Mark Twain, whose real name was Samuel Langhorne Clemmons, was using to impress the great benefits of friendship upon society. However, others feel that Clemmons was using this book for another motive, to promote racism and ever since The Adventures of Huckleberry Finn was published in 1885, there have been people trying to ban it from public bookshelves and trying to remove it from required reading lists, alleging that it promoted racism. This was not Mark Twain's motive; rather, he was trying to show how the prejudices that society places upon people could be overcome by friendship. Mark Twain's novel has caused much controversy from the beginning. In 1885, the year the book was published, the Concord, Massachusetts Public Library banned the book and described it as "trash and suitable only for the slums" (Haight 1). Other than saying that the book was trash, the library did not express any reason for the book's banning, but it can be assumed that the reason was racism. The complaints did not end there: in New York City, seventy-two years later, Twain's publication found itself "dropped from a list of approved books for senior and junior high schools, partly because of objection to frequent use of the term 'nigger' and famed character 'Nigger Jim,'" (2). The statement from New York showed from where the popular misconception of Twain's intent comes; the usage of the word, "nig... ...t Huck and Jim shared, Huckleberry probably would have never seen Jim as an equal. Huck and Jim showed that friendship is so powerful that it can overcome any obstacle, even prejudices created by society - this was the message that Mark Twain was promoting, and certainly cannot be counted as offensive to anyone. The classic tale of Huck and Jim's travels down the Mississippi River dealt with many complex issues, but the most important of these is friendship. This is what Mark Twain was promoting, not racism. Friendship does not need to be banned from our society; neither does The Adventures of Huckleberry Finn. Works Cited American Library Association. "Challenged and Banned Books." Haight, Anne Lyon & B., Chandler. "'Tom Sawyer' and 'Huckleberry Finn.'" Phan, Giang & Nguyen, Diep. "Pro Huck Finn." Twain, Mark. "The Adventures of Huckleberry Finn." The Importance of Friendship in Mark Twain's The Adventures of Hucklebe The Importance of Friendship in Mark Twain's The Adventures of Huckleberry Finn Aristotle was once asked what he thought friendship was. His response was, "One soul inhabiting two bodies." This was the kind of relationship that Huckleberry Finn and Jim shared in Mark Twain's epic novel, The Adventures of Huckleberry Finn. This novel is a tool that Mark Twain, whose real name was Samuel Langhorne Clemmons, was using to impress the great benefits of friendship upon society. However, others feel that Clemmons was using this book for another motive, to promote racism and ever since The Adventures of Huckleberry Finn was published in 1885, there have been people trying to ban it from public bookshelves and trying to remove it from required reading lists, alleging that it promoted racism. This was not Mark Twain's motive; rather, he was trying to show how the prejudices that society places upon people could be overcome by friendship. Mark Twain's novel has caused much controversy from the beginning. In 1885, the year the book was published, the Concord, Massachusetts Public Library banned the book and described it as "trash and suitable only for the slums" (Haight 1). Other than saying that the book was trash, the library did not express any reason for the book's banning, but it can be assumed that the reason was racism. The complaints did not end there: in New York City, seventy-two years later, Twain's publication found itself "dropped from a list of approved books for senior and junior high schools, partly because of objection to frequent use of the term 'nigger' and famed character 'Nigger Jim,'" (2). The statement from New York showed from where the popular misconception of Twain's intent comes; the usage of the word, "nig... ...t Huck and Jim shared, Huckleberry probably would have never seen Jim as an equal. Huck and Jim showed that friendship is so powerful that it can overcome any obstacle, even prejudices created by society - this was the message that Mark Twain was promoting, and certainly cannot be counted as offensive to anyone. The classic tale of Huck and Jim's travels down the Mississippi River dealt with many complex issues, but the most important of these is friendship. This is what Mark Twain was promoting, not racism. Friendship does not need to be banned from our society; neither does The Adventures of Huckleberry Finn. Works Cited American Library Association. "Challenged and Banned Books." Haight, Anne Lyon & B., Chandler. "'Tom Sawyer' and 'Huckleberry Finn.'" Phan, Giang & Nguyen, Diep. "Pro Huck Finn." Twain, Mark. "The Adventures of Huckleberry Finn."