Thursday, May 21, 2020

The Evolution Of The Homo - 2311 Words

Our homo ancestors date back to about 2.5 million years ago. Classification of the genus Homo into species and subspecies remains poorly defined and subject to incomplete information, leading to difficulties in binomial naming, and the use of common names, such as Neanderthal and Denisovan. With that being said, many people get a misunderstanding when discussing our homo ancestors. The biggest issue is knowing what a species are actually apart of the genus homo and who isn’t. Several species, including Australopithecus garhi, Australopithecus sediba, Australopithecus africanus, and Australopithecus afarensis, have been proposed as the direct ancestor of the Homo lineage. These species have morphological features that align them with†¦show more content†¦Homo habilis had smaller molars and larger brains than the australopithecines, and made tools from stone and perhaps animal bones. One of the first known hominids, it was nicknamed handy man by discoverer Louis Leake y due to its association with stone tools. Some scientists have proposed moving this species out of Homo and into Australopithecus due to the morphology of its skeleton being more adapted to living on trees rather than to moving on two legs like Homo sapiens. Homo rudolfensis findings in Kenya have been suggested to be Homo habilis, but scientists are unsure. The fossils found from these two species are said to be from about 1.8 million years ago. Homo georgicus, named after the country Georgia, is said to possibly be an intermediate form between Homo erectus and Homo habilis or a sub species of Homo erectus. Homo erectus lived from about 1.8 million to about 70,000 years ago. Many scientist believe that the early stages of erectus, about 1.8 to 1.2 million years ago, is a separate species called Homo ergaster, seen as a sub species of erectus. In the early Pleistocene, 1.5–1 Ma, in Africa some populations of Homo habilis are thought to have evolved more complex brains and made more elaborate stone tools; these differences and others are sufficient for anthropologists to classify them as a new species, Homo erectus. The next two species are said to be a mix between Homo

Wednesday, May 6, 2020

Managing the Total Marketing Effort Free Essays

Product: An established beverage manufacturer is introducing a completely new product – flavored milk beverages. The target market is 6-12 years old.   Ã‚  The product is being launched nationwide and that the retail price, which has been set based on research done, is a dollar per 240ml carton. We will write a custom essay sample on Managing the Total Marketing Effort or any similar topic only for you Order Now    The cartons are being sold to retail outlets for $0.80. Conducting an accurate break-even analysis requires a careful examination and study of costs and prices in your business. (entrepreneur.com, 2006) Financials Controls: a. Cost of the project All aspects of the cost of manufacture must be taken into account in order to accurately estimate the total cost of the project.   Let’s say hypothetically that 100,000 cartons are being manufactured, and that cost of making the milk is $5,000, bearing in mind that flavorings, preservatives and sugar is added to dairy milk to make it flavored. Additional costs pertaining to this include packaging, which comes to an amount of $15,000, cost of labeling is $5,000 and distribution to 10,000 retail outlets across the country is going to cost approximately $15,000.   In addition to this advertising is estimated to cost approximately $25,000. Bearing all this in mind, the total cost for 100,000 cartons comes to $65,000. b. Revenue forecast It is estimated based on market research done that 90% of the product will sell, with the main target market being six to 12 year olds.   From this we can deduce that e 10% of the total amount of product manufactured will spoil or be damaged. Given that the price for each carton is $1, and that total cost of production and distribution is $65,000, and further that $80,000 will be expected to be generated by sales to retailers, this means that the manufacturer will generate $15,000 of profit per 1000,000 cartons of flavored milk. Part 2 Marketing strategies Marketing is this is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to satisfy customers (CFDC, 2006). This paper assesses which marketing strategy would best suit the project by comparing two marketing mediums, television and print, in a newspaper. Pros of television marketing TV marketing allows strategies such as immediate entry into a person’s lounge, repetition and the drumming of the message into those on the receiving end.   Targeting can be done in a variety of ways – the number of times the advert is repeated, the time it is played and the program it is played during can all impact on the message the advert is trying to bring across.   The same advert can be distributed among a variety of channels.   The impact is subconscious.   Statistics also show that more children are watching TV in the afternoons than ever before.   Advertisers using the medium of TV have many options. Cons of television marketing It is expensive, and much of its impact is lost when people hop between channels. Pros of newspaper marketing The advert is physical and can be seen time and time again and referred back to by the person.   Some targeting can be done: size and placing in the paper can be determined, and the type of paper, such as business, youth, etc., can be determined.   A paper can be in print, or online. Cons of newspaper marketing The advert may not be noticed or read by the target audience, and the marketer has no control over who reads the paper.   Online adverts can be slow to download and can irritate the consumer. I believe that television marketing is still the most effective form of marketing. References CFDC, 2006, â€Å"Glossary of Business Terms† retrieved 15 May 2006 Entrepreneur.com, 2006 â€Å"Conducting a Break Even Analysis† retrieved 15 May 2006 from the website http://www.entrepreneur.com/article/0,4621,318052,00.html How to cite Managing the Total Marketing Effort, Essay examples